Guideline on personal care products market in China

Personal care has reached a growth in customers’ needs for body care nowadays. It is assisted in washing, dressing, and other personal needs for beautification. Here we will learn something about underwent significant development of personal care in China.

Personal care market in China

It’s known to all that China is a country vast in territory and rich in natural resources and as to its large population and economic development, personal care industry has reach a expansion over the past decade. Total sales of beauty and personal care stood at US$24 billion in 2013, more than triple the size in 2000.

How does this fast growth happen?

1. The fast-expanding middle class of consumers. China has a vast young and expanding middle-class of consumers that drives value growth of personal care. Rapid economic development in China has significantly increased disposable income levels per household, with consumers having nearly doubled the amount of disposable income per household compared to five years ago. The number of middle-class households has never been expanding as fast as today.

2. The growing number of women in the workforce has made Chinese women a strong shopping force for beauty and personal care products. As women have abilities to improve their financial Independence, a trend towards concentrating spending in areas thought to best maximize utility by sacrificing spending in personal product.

3. Internet boom in the country is also looking to reshape the distribution of beauty and personal care products, driving consumption in the untapped interior of China. As the world’s fourth largest beauty and personal care market, consumers’ per capital spend on personal care products in China is well below the average of developed markets and much lower than in the other countries.  

4. China is not a single unified market. It has a 2-tiered market structure – urban and rural – and consumer spending on beauty  and personal care products is largely concentrated in regions along its eastern coastline, where consumers are more affluent and accessibility to beauty and personal care products is more developed, with products available in supermarkets/hypermarkets, department stores and beauty specialist retailers.

Therefore, growth of Chinese personal care does not slow down. According to Euro monitors, they expect China to be one of the most valuable markets for beauty and personal care, with absolute value growth accounting for around one fifth of global value growth for the world’s beauty and personal care market.

China is on its way to a big and powerful country. Industries in China will await a big challenge and fast developing. For example, automatic air freshener dispenser market has also become a strong market these days and is moving on and on.